Sant Jordi turned blue for the Hyundai exhibition at Palau Robert
The Catalonian tradition for the community has special importance and the companies and brands take this date as an opportunity to be present.
In Catalonia, the World Book Day becomes an especially romantic festivity. The people in Catalonia celebrate the day of their patron saint, Sant Jordi.
On this occasion, CA Sports Marketing and Hyundai Spain together were present at the Palau de Robert, where the KONA model was exhibited, (the car of the year in Catalonia) during the exhibition a backdrop of blue roses represented the color of Hyundai and created the silhouette of a Hyundai car.
For the activation, the interaction with the public was based on answering a series of questions related to the special day and the Hyundai brand, in return, blue roses were given to anyone who participated in the draw.