Hyundai, following its collaboration as Institutional Partner of Real Club de Polo, became the Official Vehicle of CSIO’s 2019 editions. Hyundai had also the chance to give name to one of the competitions, the Hyundai Cup, conceding the award to Pieter Devos, the Belgian rader of Jade. This amazing couple made the fastest ride in the first round and their performance allowed them to crown the lead of Hyundai Cup.
On the other hand, CA Sports Marketing developed and assisted all the processes of Hyundai’s brand visibility and activation in these four entire days of competition and playful activities in PoloPark. In theses two zones, Hyundai connected through its brand activation campaign with almost 35.000 participants, and they presented their innovatives and new eco-friendly vehicles KONA Eléctrico, i30 Fastback N and NEXO.
Hyundai’s stand had a stunning infrastructure to build more interaction with potential customers following its positioning as an ECO and innovative brand.