December, the last month of the year, started with a unique moment in football’s history. Hyundai’s activation event was the first-ever cars handover where men and women received the same car, a Tucson Hybrid 48V N Line.
During the activation, 10 players from both teams of Atlético de Madrid received their new Hyundais during an activation carried out inside Atlético’s home Wanda Metropolitano. The stadium witnessed an incredible atmosphere with lights and emotions from players, club’s and brand’s representatives were present too. The rest of the players, staff and club’s representatives will receive their cars during the following week in private.