Starting the new Atleti season with Hyundai Spain
A new season begins for Atlético de Madrid full of goals, exciting games and, of course, unique moments that will be recorded in the eyes of all fans. However, as well as DT Cholo Simeone, these achievements will come up against each challenge of the season, match by match, all being one (club, fans, and sponsors).
For The Fans, Hyundai’s pan-European project puts the focus on placing the fan at the center of each activation, offering them the best experiences as thanks for their support of their club.
For this reason, from CA Sports we have made the first delivery of cars where the fans have given their idols the vehicles they will use in the 2018-2019 season. From Cholo to Godín, passing Saúl, Koke, Diego Costa or Griezmann among others.
Through a dynamic activation launched on the social networks of Hyundai Spain and Atlético de Madrid, we look for the biggest fan of each of the players. Of all the participants, 20 mattresses were selected who had the opportunity to live a unique experience in the Metropolitan Wanda.
During the event, the winners have been able to meet their idols, be present in the front row at the delivery ceremony, give the car to their favorite player and have a private minute inside the vehicle on the way from the delivery set to the car park. Metropolitan Wanda where they have met, have taken photos and have lived a moment they will never forget.
The event was followed live through different digital media, both sports and specialized and through the social networks of the brand and the club.
This has also been the first delivery of cars held inside a stadium.
That is why from CA Sports we are very happy to tell you that from this season the Athletic will have Hyundai as the club’s main sponsor.