November came with a great opportunity to build an amazing activation with Lanjarón in Sierra Nevada. The Pico Veleta experience reunited Valentí Sanjuan, one of the most famous Spanish sports Youtuber, with ten of his huge fans who are loyal customers of Agua Lanjarón.
During this 3-day experience, customers had the chance to enjoy Sierra Nevada, Agua Lanjarón’s nest, Agua Lanjaron’s factory and moments of debate about sustainability, the usage of plastics and other materials to bottle water.
Staff members from Agua Lanjarón and CA Sports Marketing welcomed and ensured the safety of all guests throughout this 3-day meeting. Although there was an intense meteo with snow, wind and cold, the equipment sponsored by Salomon allowed the team to enjoy the experience being comfortable and warm during the whole journey
The main objectives of the project were divided in four important pillars: approaching the brand to its customers through social media polls and the experience, allowing customers to know Agua Lanjarón’s nest and privileged environment, creating moments to debate about sustainability and production and above all, create a life lasting experience for the participants.
Did you know that Agua Lanjarón implements several actions for plastic recycling?
Get to know more about Agua Lanjarón: https://www.lanjaron.com/comprometidos