Casino Gran Madrid Online, main sponsor of Madrid CFF, activates for the first time

During the game between Madrid CFF and Atlético de Madrid Femenino, Casino Gran Madrid Online and CA Sports Marketing created a specific activation to highlight its ambitious plan to empower women in football, increase fan involvement and connect with the fans at the stadium.

CA Sports Marketing created an activation where all fans could win a VIP Experience and the opportunity to win 1.000€ during the half-time.

The week before the match, was launched. The website was the center of the activation where all fans signed up to win the VIP experience prize. More than 150 fans got involved, but only 6 of them had the opportunity to attend Madrid’s derby.

Once on derby day, the 6 winners enjoyed a VIP Experience at the VIP Lounge, getting to know the players and all the staff members. During the half time, the fans played Casino’s Gran Madrid Challenge. They had to answer 9 questions about Madrid CFF and Casino Gran Madrid. If their answer was right, they kick a ball to goal. If not, they had to kick the ball in the air before touching the ground. Each correct answer was worth 1 point whereas each goal 3. The fan with more points won a 1.000€ prize thanks to Casino Gran Madrid!

In addition, CA Sports took Madrid CFF’s social networks to share with all its followers the derby and increase fan engagement during the match. Thanks to that, those at home and even in the stadium could enjoy the behind-the-scenes moments and take part in different contests during the game.

In addition, CA Sports managed Madrid CFF’s social networks during the match. Nadin Cloffen, CA Sports sports events host, shared with all Madrid’s followers the best moments of the derby through Instagram LIVE. Thanks to that, those at home and even fans at the stadium could enjoy the behind-the-scenes moment, follow the news of the match (it wasn’t broadcasted on TV) and take part in different contests during the game.

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