Casino Gran Madrid Online, main sponsor of Madrid CFF, activates for the first time
During the game between Madrid CFF and Atlético de Madrid Femenino, Casino Gran Madrid Online and CA Sports Marketing created a specific activation to highlight its ambitious plan to empower women in football, increase fan involvement and connect with the fans at the stadium.
CA Sports Marketing created an activation where all fans could win a VIP Experience and the opportunity to win 1.000€ during the half-time.
The week before the match, www.apuestaporellas.com was launched. The website was the center of the activation where all fans signed up to win the VIP experience prize. More than 150 fans got involved, but only 6 of them had the opportunity to attend Madrid’s derby.