Barça and Grupo Bimbo® join forces in global agreement
Grupo Bimbo, the largest bakery in the world, and FC Barcelona have signed an agreement with which the global brand BIMBO®️ becomes Global Partner of the Club and Main Partner of the first women’s team. An alliance whose strategic axes are the commitment to female talent and equity, the promotion of nutrition and healthy lifestyles, and the promotion of young talent. This is the first time the Mexican company sponsors a women’s soccer team.
Through this agreement, both organizations will work to positively impact society by promoting habits that contribute to the greater well-being of people and building a more sustainable environment. They will also work to break stereotypes regarding women’s figures.
The first time the team wore the new shirt with the global brand BIMBO®️ was this Wednesday, October 19, at the premiere of Jonatán Giráldez’s players in the Champions League against Benfica at the Johan Cruyff Stadium.