Atlético de Madrid fans enjoyed Hyundai’s activations during the 18/19 season
During the 2018-2019 season, Hyundai started its patrnership with Atlético de Madrid as the club’s sleeve sponsor
Last season, Hyundai started its journey with one of the biggest teams in the world, Atlético de Madrid. As two innovative, hard-working and passionate companies, both sides partnered to give the best experiences to Atlético de Madrid fans and football fans all around Spain under the umbrella the claim «For the Fans».
But what does «For the Fans» mean? Putting the fans in the centre of each activation.
For that reason, CA Sports activated all assets that Hyundai Motor Spain had at its disposal, from tickets, meet&greets, fan park activations, car handover experiences and much more.
During the season, all fans were involved in all kind of activations:
ESCORT KIDS: Focused on giving a chance to little Atléticos to step in the field with their idols and become escort kids for one day.
CAR HANDOVER: The first-ever car handover activation inside a stadium. Fans were also involved through a digital contest launched across all Hyundai’s and Atletico’s channels. They had the opportunity to meet their idols and give them the keys of their new Hyundais Santa Fe.
FAN PARK: Every LaLiga and Copa del Rey match, Hyundai had a set were fans enjoyed different activations such as «11 de la afición» or «Pintacaras».
TICKETING: Throughout the competition, Hyundai invited fans to the Metropolitano to enjoy an Atlético de Madrid match.
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