42K with Hyundai Spain at the Zurich Marathon of Barcelona
Hyundai Spain repeats as an official sponsor, but this time in the most emblematic race of Barcelona, The Zurich Marathon.
Just a month after the eDreams Half Marathon of Barcelona, Hyundai Spain trusted CA Sports Marketing once again to make their presence better, larger and incomparable.
The athletic event receives year after year more runners and a greater concentration of public to encourage the participants. The number of runners registered for this year edition was 17.000 which enjoyed the best views and tourists sites during the course.
Hyundai Spain presence was in all events organized by the Marathon organizer. The first was the Press Conference held at the Museu Olímpic i de l’Esport Joan Antoni Samaranch, where the organizers expressed the assets and characteristics of this edition such as sustainability which impacted from the Hyundai hybrid model KONA exhibited at the event to the t-shirts recycled material. Such event exhibited the Hyundai’s model KONA
A two days Runners Fair held at the Pavillion 8 Fira Barcelona (Plaza España), Hyundai Spain worked with CA Sports Marketing to deliver an interactive activation where many guests (kids and adults) enjoyed a fun an amusing time through car races videogames next to the exhibition of the car of the year in Catalonia, KONA.
To end the day prior the race day, the organizers of the Marathon held a gala dinner for Sponsors, Media and VIP’s whGala Dinner for Sponsors, Media and VIP’s where Hyundai Spain was also present supporting the event.
Moreover furthermore on the big day, race day; Hyundai Spain once again as an official sponsor was able to transport the elite participants to the race line prior the start countdown; also, the KONA model toured the competition officials thru the Barcelona´s streets.
Hyundai Spain additionally escorted the runners by showing race arcs at the arrival area, 80 meters of billboards and exhibition car at the finish line; Hyundai’s brand also was visible at the Podium during the award ceremony where the elite winners received their medals.
From CA Sports Marketing was pleased to collaborate and worked along with Hyundai Spain in such a memorable and special event.